Ronna Caras
Since 1990, Ronna Caras, President, Caras Training has brought her original viewpoint to the teaching of selling, service and leadership skills for front line employees and supervisors. Her fresh ideas have raised the standards for business communication for more than 200 US and Canada-based companies with international presence. She has collaborated with clients to ensure their image is represented powerfully and consistently throughout the world while preserving profits and retaining key employees.
As a Field Sales Professional at Pitney Bowes in the 1980’s, Ronna Caras changed the face of telephone prospecting with a “break all the rules” approach to appointment setting that increased sales results by 300% in 90 days for a department of more than 100 people. By 1993, she had become a sought-after speaker whose sold out programs taught thousands how to move contacts step-by-step through a buying process while maintaining their integrity and enhancing the image of the companies they represent. The “Ronna Caras Steps of Buying” has come to be known as “The One-Minute Sale” and has been written about in publications such as Customer Relationship Management.
In the last 20+ years Ronna Caras’ body of work has grown to include consulting, department re-design, training development, training delivery and quality measurement for all customer-facing and front line leadership roles. Examples of the problems she has addressed and results she has helped clients achieve can be found in white papers and success stories at www.crmxchange.com, www.contactcenterworld.com; and www.astd.org . Examples of her clear understanding of business and its customers with ideas for simple, powerful solutions can be read at http://blog.carastraining.com.
Ronna Caras’ original methodology has been customized for clients and adopted by well-known companies such as New Balance, Oreck, Pepsi, Staples, and many more. Results include better relationships with customers and prospects, increased repeat business, larger average order sizes, and more effective professional interactions in customer care, technical support, customer retention, inbound sales and retail.
Ronna Caras’ recent corporate and industry speeches and webinars include:
- The Marriage of Coaching & Training (SOCAP International)
- Selling in the Service Environment (ASTD International)
- Training with Legs (Training 2007, 2008 Conferences)
- The 20-Minute Coaching Phenomenon (crmxchange.com)
Ronna Caras is a graduate of Emerson College.