Choosing Telesales or Telemarketing - Taming the Classic S&M Challenges
Telemarketing Start-Up Training
One common mistake made by companies planning to start up an outbound calling effort is the combining of telesales and telemarketing objectives. This whitepaper shares the reasons why telesales and telemarketing start-up needs to be separate in order to be successful.
Here’s how it begins: “The folks in Marketing have a strategic vision for exciting customers or prospects and increasing sales. The folks in Sales have a tried-and-true process for connecting with people, developing needs and closing in a field sales operation. So, whose leadership runs your inside sales initiative? If you are in the start-up phase, which group should you link with most closely? If you think this is not important to define, you are in danger of spending a substantial corporate budget on an unproductive year.”