Why Selling Means Better Service
Selling Add-On Services
There are many situations where selling an add-on service creates a more satisfied customer. This means that when the customer service person is unwilling or unable to sell, a less satisfied customer is the result. This brief whitepaper shares a personal story and a few on-point examples of why selling means better service.
Here’s how it begins: “Five years ago I bought my dream car. At the end of the lease, I was certain the car was as fabulous as I had expected, so I arranged for the buyout. If things go as planned, you will see me in the little white convertible with the pale gray top well past 2015.
I love driving my car. I especially love driving it into the dealer when it instructs me that service is due. And most of all, I love not worrying that I will be charged for unnecessary repairs. That confidence comes with a car whose warranty includes most everything. So, in order to keep this state of bliss, I planned to invest another $4000+ on the extended warranty. It’s not a lot of money for ‘bliss’.”